BrandMaker is the leading software provider for effective marketing operations. BrandMaker gives enterprise marketers visibility and control of their marketing and finance processes. The enterprise-level modular Marketing Ops solution turns marketing into a business-building powerhouse by letting marketing leaders get on top of their budgets, people workflows, campaigns, and marketplace performance. BrandMaker is made to tame the complexity of multinational marketing. Equipping companies to work across borders, cultures, and silos comes naturally to us. Accordingly, independent research firms recognize BrandMaker as a leader in marketing operations. More than 300 leading companies, including Best Buy, Bayer, Daimler, and Avantor, trust in our solutions to increase their effectiveness in marketing planning and execution.
Allocadia is a marketing performance management platform that supports marketing-specific budget planning & management use cases. It helps enterprise marketing teams track current spend versus allocated budget, perform budget reallocations across various campaigns and operating initiatives, and manage overall strategic planning. BrandMaker acquired Allocadia in July 2021.
Leading SaaS provider of effective and scalable Marketing Operations Management