01 Align
A United Vision
We focus on helping you transform your company into a true strategic market leader — without compromising what made you successful in the first place.
Pre-investment alignment is the cornerstone of our approach.
Before we invest, we sit down with you to review everything we’ve found during diligence, from third-party reports to key insights. We make sure we’re aligned on what your future will look like and how we can help get you there, so that we can map a path to follow together.
To us, alignment doesn’t mean incomprehensible spreadsheet models and endless task lists.
It means understanding your market and our role in expanding your leadership position. Our deal isn’t done until we agree on a truly collaborative, highly versatile plan — because when it comes to the pitfalls and snags that go with building great companies, flexibility is essential.
Meet Our Market Leaders
02 Engage
Teamwork, Plain and Simple
In our opinion, “partner” is the most overused (and mis-used) term in private equity. Our engagement model isn’t based on micro-detailed reporting templates and meaningless metrics — it’s based on contributing tangible, strategic value.
You’re not looking for someone to try to do your job.
You’re looking for added value that only a software industry expert with a track record of success and an in-depth understanding of your business can provide. And that’s exactly our niche.
But don’t ask us — .
We focus on what really matters.
03 Accelerate
Swift and Sustainable Growth
Our experience and approach can help you rapidly scale to market leadership through M&A and structural organic growth initiatives. Let us combine our experience building market leaders with your specialized expertise in your market.
Stories informing the future
David Leach
Rubicon helped us source execs with the ideal skill set and cultural fit, and efficiently integrate them into our high-performance team. After a smooth US-market entry, we became its leading inventory management software company almost overnight.
Mirko Holzer
Picking Rubicon to help us enter the US market was a simple decision — they have a track record of successfully guiding overseas companies to market leadership. Rubicon has helped us grow faster and more sustainably than anyone else could have.
Angie Franks
Working with the team at Rubicon is like having a true partner at the table. They’re more than investors. They’ve been operators of businesses as well, and that experience shows in their approach to value creation, alignment, and dealing with the real-world challenges that CEOs face every day.
Brent Grinna
In the past, it has felt like we were building our business for our investors. With Rubicon, it feels like we are building our business with our investors. We are beyond excited to partner with Rubicon as we enter our next phase of growth.
04 Lead
Your Potential Realized
We understand that transparency and alignment are key to scaling to market leadership. That’s why we’re able to build intrinsically competitive companies together with our partners. And it shows — on average, our companies more than double their growth rate and triple their size after joining our portfolio.
