About 2019-10-09T01:02:10+00:00

Rubicon’s mission is to build better businesses with talented management teams by being a truly aligned and collaborative partner. We were founded on a core set of values that drive everything we do, including being:





Rubicon invests in enterprise software companies where we can uniquely contribute as a partner in helping the company grow and establish a market leadership position. We focus on companies that deliver proven value in critical areas of their customers business. Strong alignment with management teams is core to our investment approach, and we will only invest with teams that we can build a common view of plans and strategy for the business. Rubicon invests in enterprise software companies that have demonstrated the ability to capture and retain market share with:

  • Market-leading product capabilities
  • Sustainable technology advantage
  • Stable relationships with their customers based on proven value
  • Demonstrated ability to execute and evolve

“Unique in the industry, Rubicon’s pari passu common share structure is a significant alignment vehicle for management teams and Rubicon”

Wayne Sim, CEO, Aucerna