AudienceView 2020-03-02T20:20:16+00:00

Project Description

AudienceView is a leading provider of solutions that serve the global live events marketplace. Our industry-leading enterprise SaaS solutions fuel attendee engagement, ticketing, e-commerce, CRM and close to 9,000+ venues globally. We’re proud to be supporting world-renowned performing arts groups, sports teams, regional ticketers, festivals, colleges and universities, as well as diverse venues and entertainment organizations of all types and sizes. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million consumers with live events each month. Our consumer brands LaughStub, ElectroStub and TuneStub connect die-hard fans of comedy, live music and nightlife with thousands of events across the US.

Add-on Acquisitions

TheaterMania (OvationTix) is a ticketing solutions provider focused on the arts and cultural entertainment sectors. The company is split into two key offerings: and OvationTix. OvationTix is a cloud-based ticketing solution which integrates ticketing, fundraising, and CRM on one platform that offers customers a light-weight, out of the box ticketing solution. consists of (focused on U.S. market) and (focused on U.K. market) and offers a unique consumer-focused, advertisement-driven platform focused on ticket distribution for the entertainment market. AudienceView acquired TheaterMania in June 2017.

Vendini provides ticketing and box office management software for mid-market live events venues, including integrated ticketing, fundraising, marketing, and logistics capabilities. The Company serves ~5,000 venues across North America and is primarily focused on the performing arts and higher education market segments, but also serves live music venues, festivals, tours, and comedy clubs.
AudienceView acquired Vendini in May 2019.

UniversityTickets provides ticketing and box office management solutions built specifically for higher education campuses and college athletics. UniversityTickets brings unique product features designed to meet the needs of the entire campus across colleges and universities, including specialized commencement and student life features. Audienceview acquired UniversityTickets in September 2019.

Year of investment: 2016

Portfolio status: Current

Headquarters: Toronto, Canada


Largest mid-market live events ticketing & engagement platform